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Today we feature our latest Business of the Month — and we need your help selecting the next. Tell us which independent store you love in Greenwich Village, the East Village

or NoHo: just click here to vote for your favorite. Want to help support small businesses? Share this post with friends.

All images via Sai Mokhtari/Gothamist.

Not many shops survive to ring in their golden anniversary, much less past it. But The Silversmith on West 4th Street has been open over 50 years. Proprietor Ruth Kuzub has been working there since 1960, later opening her own shop in the creative crevice wedged between two buildings.

You might walk right by this unique stall-like shop if you didn’t know it was there, but her small display of broaches, rings, necklaces and amulets help draw the careful observer in.

Ms. Kuzub used to make every piece of jewelry she sold there, but after she broke both her wrists she has instead been selecting finely crafted items from across the world to stock. She now carries amber from the Baltic states and Native American-made turquoise pieces, and other select items.

Read more about The Silversmith here.

With GVSHP's "Business of the Month" program, each month a local, independent business is featured on GVSHP's website, blog and social media, to showcase one of our neighborhoods' great and unique commercial treasures. We hope it will increase support and patronage, aiding our local small businesses' health and viability. We're asking you, the public, to nominate your favorite businesses for consideration for our "Business of the Month." To nominate a business just fill in this brief form. See our past Businesses of the Month here.